While I was deciding what to write for this week’s blog post I recalled a conversation with a driver yesterday about radio stations – apparently one had a different presenter to the usual person and the driver wasn’t happy that their ‘regular’ had taken annual leave! The thing is, we do know what he meant – we pride ourselves on customer service, right down to the last detail. It’s with that in mind, that we give our customers the opportunity to pre-select which station they would like to be playing in the car when we arrive. You can select this as one of the options when booking via our app or internet site or just mention it to one of our friendly operators when you call to make a booking. No really, you can – we know that there’s nothing more annoying than Radio 4 if you’re more of a Radio 1 fan and vice versa – so just let us know in advance if you have a preference and we’ll make it happen for you!
The conversation about radio stations – how one voice annoys you whilst another makes you feel super relaxed, got me to thinking about how listening to music in the car has changed so much in the past 30 years. Starting from the days of having radio and then adding in the cassette player, to the introduction of a plugin for CD players right through to the introduction of MP3 and now, the wireless solutions – it feels like a lot has happened in a very short space of time!
Interestingly, despite all this technological advancement, most of us still prefer to listen to another human being whilst in the car – I did some research and the trend seems to be more about tuning into a station to listen to a certain presenter and hear what they have to say rather than to tune in for the music. For example BBC Radio 2 have achieved record listener numbers at the moment, 15.51 million compared with 15.09 million last year. Their best figures are for shows hosted by Ken Bruce, Jeremy Vine and Dermot O’Leary. Chris Evans has almost 10m, an increase of almost 500k from last year. These presenters create a unique selling point for the show and draw people in. There’s still a place for commercial radio stations though – KISS and Absolute achieved first and second place respectively in the “national commercial breakfast show list”.
Music isn’t just listened to in the car though – a recent survey by Sonos shows that 50% of music is listened to in the home via wifi. I do this – I listen to music on Spotify and then, if add to a playlist – that I can then listen to in the car. Our cars all have wifi hard wired in, so I don’t need to download the song to avoid eating up mobile data.
What do you listen to in the car? We’d love to know more about the stations you like and dislike – and the songs that you can’t bear to hear *again* on the radio! Perhaps we should put together our own driving playlist? The drivers would certainly have an eclectic range of selections to contribute in this area!!